VS HAS CUSTOMER LOYALTY

H&M also had 118

VICTORIA'S SECRET*

Index score: 118"It goes without saying that Victoria's Secret's lineup of unique merchandise appeals to its customers," said Brand Keys' Robert Passikoff. "If you know this store, where else would you go?" He added customers like their shopping experience within the roughly 1,000 Limited Brands-owned stores nationwide. "The buzz is big with this retailer, too — its reputation ranks high, thanks to smart advertising and their use of plenty of well-known supermodels." The Victoria's Secret Fashion Show, showcased creative styling...and of course, top models, including Heidi Klum, Karolina Kurkova, Adriana Lima and Jessica Stam.

SOURCE: BRAND KEYS’ CUSTOMER LOYALTY ENGAGEMENT INDEX STUDY; THE STUDY IS CONDUCTED TWICE A YEAR AMONG 26,000 MEN AND WOMEN 18 TO 65 YEARS OF AGE ACROSS NINE U.S. CENSUS REGIONS; NEARLY 8,000 CONSUMER RESPONSES ARE SPECIFICALLY REPRESENTED WITHIN THE RETAIL BRAND CATEGORIES; RESPONDENTS WERE ASKED, “IN THE PAST MONTH, HAVE YOU SHOPPED AT A RETAIL APPAREL STORE MORE THAN ONCE? IF THE ANSWER WAS YES, THEY WERE TO INDICATE WHICH RETAILERS AND WHY; *INDICATES A TIE