Tiana Taylor(Best Sweet16MTv bash)
Phat farm head designer Kevin Sauer
Billionaire Boys Club and Ice Cream (which is a play on hip-hop speak with ice meaning "jewels" and cream as "cash") are both high-end skateboard-inspired brands, with product wholesaling from $45 for a graphic T-shirt to $880 for a crystal-encrusted jacket. Reebok produces the Ice Cream skateboarder sneakers (or board flips, as they are known), but all other styles are produced in-house.
The design of the new space took about three months to put together, but that was after a long period of waiting for the stainless steel fixtures and specially made shelves to come in from Japanese manufacturer D-Brain.
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