NEW H&M PARTNERSHIP'S GONNA BE INSANE

COMME DES GARÇONS IN COLLABORATION WITH H&M THIS AUTUMN

Comme des Garçons' founder and head designer Rei Kawakubo will create thisautumn's guest designer collection at H&M. Rei Kawakubo, famous and admired for her creativity and artistry, will design a women's and a men's collection, with some pieces for children too. Accessories and an exclusive unisex fragrance willalso be included in the collection.
"I have always been interested in the balance between creation and business. Itis a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take thedilemma to its extreme, and try to solve it", says Rei Kawakubo, Comme desGarçons.
"Rei Kawakubo has been at the top of our wish list for a long time and we arethrilled that she has chosen to collaborate with us. We have tremendous respectfor Kawakubo's fashion philosophy of questioning fashion's ingrained patterns,and admire her artistic approach to design. We are particularly excited that thecollection will be launched in Japan, Kawakubo's native country, at the sametime as the launch of our new store there", explains Margareta van den Bosch,creative advisor, H&M.

The world launch of the collection will be at the opening of H&M's second store in Tokyo, Japan, in the beginning of November. Launch date for other H&M markets will be a few days later.

FAHMAZING since the prices will be lower-ish and AAAAAAAAAAAAH FAHMAZING!